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22-04-2012 | Hospitalist | Article

Chin surgery ‘fast growing trend’ in USA


ASPS website

MedWire News: Chin augmentation is the fastest growing plastic surgery trend in the US among all demographics, show results of the 2011 Plastic Surgery Statistics Report.

Published by the American Society of Plastic Surgeons (ASPS), the report shows that the number of chin augmentation procedures in 2011 increased dramatically by 71% from the 2010 figure.

It states that the number of procedures increased in both men and women (by 76 and 66%, respectively), as well as in all patients over the age of 20 years (≥68%). The largest increase was seen in patients aged 40 years or older (77%).

The ASPS says that the phenomenon appears, in part, to be sparked by increased usage of video chat technology, an aging baby boomer population, and a desire for success in the workplace.

"The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery," said Malcolm Roth, president of ASPS, in a press statement.

"We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."

The report also noted significant increases in chin and lip augmentation (71 and 49%, respectively) and buttock implants and lifts (43 and 38%).

Breast augmentation, which has been the top cosmetic surgical procedure since 2006, remained the most common one in 2011, with the number of procedures increasing by 4% from 2010. It was followed by nose reshaping, liposuction, and eyelid surgery.

Facelifts were among the top five surgical procedures for the first time since 2004, replacing "tummy tucks".

The report also notes that the amount spent on cosmetic procedures in 2011 was US$ 10.4 billion (€ 12.4 billion), up almost 3% from 2010, and business from repeat patients increased by 8%.

By Nikki Withers

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